| By using the
way of combining video and text, we introduce institutions of higher
learning and universities with complete and accurate information to
Chinese students and their parents. Meanwhile, we will also help qualified
candidates to enter prestigious universities through our professional
evaluation and consultation. |
| China
has become the largest source of overseas education. |
| According
to China¡¯s official statistics, more than 120,000 students
|
| wentabroad
for studying in 2003, and the figure is expected to increase
at a |
| rate
of 20% every year. The Chinese people spend a total of
RMB 16 billion, |
| about
US dollar 1.95 billion, on studying overseas each year. |
| The
online questionnaire on China education Online shows:
more than 95% |
| students
who intend to study overseas have the experience of getting
|
| information
from internet;85% of the informant showed their dissatisfaction
to |
| traditional
exhibition, because the exhibition was so crowded and
the student |
| had
few chance to get in-depth consultation. We are using
a network of more |
| efficiency
and popularity to promote overseas education through online
and |
| offline promotion
by combining presswork and video promotion,network |
|
|
| displaying and live consultation
and narrow the gap of time and area in traditional exhibition.
Compared to traditional |
| foreigninstitutions
and universities¡¯ promoting activities,the advantages
of online education exhibition are: |
¡€ |
The most convincing promotion. |
| |
|
¡°Seeing is believing¡±.
Most of the students and their parents can¡¯t visit the
university and communicate directly |
| |
|
with the recruiter. To remove this biggest
obstacle in the progress of choosing a university, Online
education fair |
| |
|
provide a chance to student and their
parents to know a university better and to communicate
directly with the univ - |
| |
|
ersity through Internet. The spreading
of university¡¯s information would become more reliable. |
|
| ¡€ |
The most authoritative promotion |
| |
|
China Education
Online and China Education Network will act as the official
media promotion platform to advance on- |
| |
|
line education fair. China education
online is always the focus of overseas and domestic users who
are eager to know |
| |
|
China¡¯s education and international
education because of its report of authority, accuracy and promptness.
And it is |
| |
|
the first choice for users to search and check
educational news and information. |
|
¡€ |
The most direct introduction. |
| |
|
We use the video to
make introduction and promotion and provide an opportunity to students
and their parents to see |
| |
|
the real situation without going there. |
¡€ |
The most complete
services |
|
We will also improve
the effect of video displaying by adding text introduction, photo
show, professional |
| |
consulting activities, and also promotion to China
International Online Education Fair by newspaper ad and web ad. |
¡€ |
The most long-standing
effect. |
| |
The period of traditional
fair lasts about 2-3 days with proper day newspaper advertising. Online
education . |
| |
fair's client can choose a duration of
6 to 12 months and will be viewed at any moment. |
¡€ |
The acceptable price and
most extensive acceptance |
| |
Ground education fair |
Online education fair |
Price |
US $3000/2 days |
RMB 35,000/year |
Visitors |
50,000 person-time |
3 million person-time/day |
|
| |
|
We are trying to use this integrated service
to provide a full and accurate information source to students and
their |
| |
parents. Exhibitors will benefit
from following aspect: |
| |
1 |
To build up and to consolidate
institution or |
2 |
To better know students¡¯ requirement on studying
abroad |
| university¡¯s image in China¡¯s education
market |
and formulate corresponding market promotion
strategy |
| |
3 |
To improve profile of foreign institutions of |
4 |
To promote institution or university¡¯s new education
|
| higher learning or universities in China |
products at the soonest time |
| |
5 |
To communicate with applicants interactively online |
6 |
To get more applicants¡¯information on time and continuously |
| |
7 |
To enhance the communication between exhibitors
and China¡¯ s education organizations and enterprises |
| ¢ó. |
Services online education fair |
| |
Video display£º |
|
Text introduction in Chinese£º |
| |
|
With Chinese title, provide information
source |
|
|
Including background,
course and programs |
| |
to know the institution
and university |
language requirement, students¡¯service
|
| and other information |
| |
| |
Photo show£º |
|
Online live interview£º |
| |
|
University¡¯s
symbolicarchitectures |
|
|
Personnel
from institutionor university will answer |
| andfacilities
|
the questionsraised by students
and help candidates |
| |
to tailor the study plan through
internet |
| |
Online application entry: |
Message board: |
| |
Entry for student
to submit application |
The bulletin board for exhibitors
and can- |
| |
directly to university |
didates to communicate without barriers |
| |
Online evaluation£º |
|
Long-distance education program |
|
Get candidate¡¯s information in detail,
including full |
|
promotion:
|
| name, education background, school transcripts,
working |
Agency contract and promotion contract
are needed. |
| background, language score and self-evaluation; |
|
| |
Media advertising:promotion
to China International Online Education Fair by newspaper ad and web
ad |
| |
1¡¢ |
Exhibitor£ºuniversity,
college, high school£¬language school ect |
| |
2¡¢ |
Foreign universities and colleges
listed in Ministry of education¡¯s qualification verification list£¬sino-foreign
venture schools approved by Ministry of Education, universities and
colleges obtained authentication approved by local Education Section
in Chinese Embassy. Universities and colleges are not in the list
or without accreditation issued by Education Section in Chinese Embassy,
please contact Chinese Embassy to consult accreditation procedure.
|
| ¢õ. |
Materials exhibitor need to provide |
|
|
| |
1¡¢ |
Introduction of university (less than
3,000 words, in |
2¡¢ |
Principal¡¯s welcome letter to Chinese student with
|
| English or Chinese) |
signature |
| |
3¡¢ |
University¡¯s brochure |
4¡¢ |
20 photos of university¡¯s building and facilities |
| |
5¡¢ |
Campus map |
6¡¢ |
Application form sample for international students |
| |
7¡¢ |
Video material (video introduction, in
AVI format,15-20 minutes, storage in CD-ROM, in Chinese or English,
please provide commendatory if in English.) |
| ¢ö. |
Payment ( Free of charge
in the first 6 month as promotion) |
| |
Diamond membership: RMB 35,000/year |
| |
Platinum membership: RMB 25,000/year |
| |
Common membership: RMB 20,000/year |
Address: 18 Floor Guohong Hotel,
NO.11 A Muxidibeili, Xicheng District, Beijing, China Zip
code: 100038
Contact: Jiang Yan Tel: 86-10-63907326
Fax:86-10-63907354 Email: fair@mail.edu.cn
|
|
